May 21 is Xiaoman, one of the traditional twenty-four solar terms in China. On that day, the advertisement launched by the well-known car brand Audi was widely praised for its interpretation of Xiaoman's solar term, and it was quickly spread on social media such as Moments and Douyin.

However, some netizens soon pointed out that the advertisement featuring the well-known artist Andy Lau is the same as the copywriting of a video released by Douyin blogger "Peking University Mange" on the Douyin platform on May 21, 2021. It's called "pixel-level" plagiarism.

Subsequently, Audi, the advertising production company and Andy Lau issued a statement to apologize.

If the advertising copy is suspected of plagiarism, what legal responsibilities do advertisers, advertising companies and advertising spokespersons have to bear? 

Audi's Xiaoman advertisement plagiarism incident is not an isolated case. In the Internet age, a large number of videos and texts are published on the Internet, which provides creators with a large amount of material and also implies the risk of copyright infringement. Whether it is advertising producers, publishers, or brands and artists who promote through advertising, they should take this as a warning, always maintain copyright awareness, prevent infringement and infringed acts, and jointly create an intellectual property atmosphere on the Internet.